• Who is your audience, how would they come to your site, what would they be looking for?
• What would make them return to your site?
• What level of technology is your audience likely to have access to (fast or slow computers, fast or slow modems, recent or outdated web browsers, high or low quality monitors, etc.)?
• What will the skill level be of your audience (beginner, intermediate, advanced, or expert)?
• How might this audience differ from other audiences you might want to target (i.e. with other media such as print, radio, phone, etc.)?
Companies invest thousands of dollars when they want to redesign their website, hoping that a more attractive design will lead to more revenue. But does it really matter? Is simplicity more important than eloquent design? Where do you draw the line between simplicity and overkill? What really matters to users? While the ‘wow factor’ may leave a positive impression on investors, banks and even prospects, does it lead to more sales?
• What overall impression, experience or look and feel do you hope to convey to your audience?
• Is it an appropriate visual representation of your business or what you are trying to convey?
Whatever your reason for having a content site, whether it’s for business or a personal hobby, it’s important to do it right.
• What content do you want to make available on your site?
• How much of this content can be gathered in digital format? (this makes is a lot easier on your web designer)
• Which content lends itself to on-screen viewing and which needs to be available in downloadable or printable format?
• Will it be important to your viewers to construct the web site so that content is presented to different audiences in different ways?
• What are the most important elements to keep close to the top of the site?
• What are the navigation concerns? (Simplicity, consistency, being able to get anywhere from anywhere?)
• How might the structure of your web site reflect the structure your business?