Affordable Responsive Website Design and Ecommerce Website Design
Spoon frog graphics

Affordable Website Design

Phone: 907-884-2333

Search Engine Optimization

Essentials You Need to Optimize Your Site

What is SEO?

Our search engine optimisation (SEO) services are designed to increase visibility within the algorithmic (“natural”, “organic”, or “free”) search results to deliver high quality, targeted traffic to your website.

All our work is handmade, there’s no artificial bots, spam, or pesticides in our organic strategies, and every campaign we work on is entirely bespoke to your industry, your business, and your team.

What Are the Search Engines Looking For?

Most people using the Internet to find something in particular, start off with a search engine. Nearly 90% of Internet traffic starts from a search engine, so getting your web site listed is essential. This section of our web site will help you better understand the effort and process of search engine submission.

Search engine rules are changing constantly, causing it to be sometimes difficult to keep track.
To make things easier, we have broken the process down into 5 steps.

The Keywords

Find keywords and phrases that are effective for your web site. Selecting keywords should be the first step for anyone wanting to build a high ranking web site. Start out by making a list of single words and phrases that you think will be used in a search to try and find your subject matter. Start off with about 100 words and or phrases. You will refine this list later.

Always try to list your keywords as phrases (two or more words). There will be a lot more sites listed under single keywords, so phrases with two or more words in them will give you a better chance of coming up against fewer sites and maybe even rank higher.

Put your keywords and key phrases in order of importance. The reason for this is because some search engines only take a limited number of keywords and you want to be sure that they are used.

Page Title

Aside from the content of the web site, the web sites title is without a doubt, one of the most important optimization tools.

Search engines put a lot of weight on the words in the page title. Placing this tag first and making your main (first) keyword the first word in your title, will give you a very powerful boost in ranking.

Don't forget that this the first thing that people will see when they see your page in a search result, so make it good! keep it short and appealing -- let it sell your site.

Meta Tags

Metatags are meant to help search engines categorize web sites.

There are several META tags, but only three of them are really important: the description metatag, the keyword META tag, and the title tag. These tags are important when planning a search engine strategy, but just simply including them will not guarantee that your site will get good placement in the search engines.

Optimizing Content

The actual content of your web site is another important factor in your search engine strategy.

The search engine spiders are basically 'blind'. They cannot see pictures, Flash or any other graphics. Having sufficient text on all pages for the search engines to index will increase your chances of better placement.

Search engines also look for keyword density in the text of your pages. This means that it is a good idea to use as many keywords in your content of your page.

Check for Spam

Search engine spam is the use of unethical methods trying to improve your sites position in search engine ranking.

Here are some things to avoid doing:

Invisible Text:
Hiding keywords by making them the same color as you background.

Keyword Stuffing:
Often used with hidden text. The repeating keywords over and over at the bottom of the page in a tiny font or within a metatag..

Unrealted Keywords:
Never use popular keywords that do not apply to your site..

Hidden Tags:
This is the use of keywords hidden in HTML tags like the comments tag, style tags, alt tags.

Identical Pages:
Or pages that are very similar. Duplicate pages are regarded as search engine spam by all the search engines and directories.

Code Swapping:
Do not optimize a page for high search engine placement and then swap another page in its place once a high rank is achieved.

Page Re-Directs:
Do not create spam filled re-direct pages solely for the intent of search engines

Links:
Many search engines now consider the use of link rings & community links pages as spam.

No Content:
Sites without content of value to the search engine users are often regarded as spam..

Over Submitting:
Each search engine has its own limits to how many pages can be submitted and how often. Do not submit the same page more than once a month.

Ready to Start?

There is more to creating a web site than you thought, right? Don't worry, I can help you through this stage, too. If you have a topic for a web site, that is a good place to start. SPOON FROG graphics can guide you through this process.

Website Project Planner
Affordable Responsive Website Design
Website
Design
Affordable Content Management Systems
Content
Management
Affordable Ecommerce Website Design
Ecommerce
Websites
Search Engine Optimization
SEO
Services
Affordable Website Redesign
Website
Redesign
Affordable Logo and Graphic Design
Graphic
Design
What Are You Waiting For? Get Your FREE Quote Today!
Affordable Website Design - Small & Large Business Web Design - Ecommerce Website Design